Ali Joone is the founder and half-owner(other owner is Samantha Lewis) of the American pornographic movie studio Digital Playground.
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Joone founded the Digital Playground company in 1993, initially making adult CD-ROM computer games.[1]
Commenting on the transition of the pornography industry from the underground economy to mainstream corporate acceptance, the company's founder said: "I look at the porn business where Vegas and gambling was in the 70's ... Vegas was still mob-owned and they were making the transition between these small groups of people to being corporate owned ... I feel the same exact thing is going to happen with adult".[2]
Joone is considered a "ground-breaker" in the world of interactive adult technology, introducing the Virtual Sex line of DVDs, in which the viewer can "command" a famous pornographic actress by selecting from a menu of explicit scenes.[1][3] The first film in the series was released in 1998.[1] In the series the actress looks directly at the camera, and appears to talk directly to the viewer.[1] According to Joone, "It's the closest you'll ever get to having sex with our girls without really having sex with them".[1]
Joone has directed the highly successful pornographic films Pirates and Pirates II: Stagnetti's Revenge. Digital Playground FX is accredited for the CGI work for Pirates and Pirates II and other Digital Playground features such as Top Guns and Body Heat.